Get Woke, Go Broke—LGBTQ+ Edition

June is Pride month, but can rabidly pro-trans companies survive it?

Let’s start with a few awkward facts:

• Target’s market cap just dropped $10 billion in 10 days

• Anheuser-Busch stock is cratering

• Bud Light is barely selling at $2.99/18 pack, and in some places it’s literally being given away FREE

• Miller Lite, North Face, Calvin Klein, Ford and even WalMart are facing consumer backlashes from their LGBTQ+ ad campaigns and merchandise lines

• Target has been specifically named for a June boycott

It’s an open secret that these companies are doing this to pump up their ESG rating for the big Wall Street investment funds. So, I have a question for the C-Suites and Boards of these companies:  how’s that good ESG rating working for you?

I know Blackrock, Vanguard et. al. really like what you’re doing with the progressive diversity stuff, but your customers seem to hate it. Now that even Mr. ESG himself, Larry Fink, has gotten a tiny bit of clue about just how disastrous ESG is for your brands & bottom lines…what’re you going to do?

Sorry, Bud Light; trying to butch it up with camo cans isn’t going to cut it. Target, axing the Satanist gear was a good start, but what moron thought that would be a good idea in the first place? And are they, and the entire team responsible for that idiocy, still employed? If so, why? Anheuser-Bush, same question—“paid leave” for a team that’s cost your shareholders nearly $20 billion (and climbing!) just doesn’t cut it.

Guess what? You’re all well and truly screwed, because there is no graceful way you can back out of this mess—just ask Bud Light. Multiple gay bars are now boycotting Anheuser-Bush beers because you didn’t defend Dylan’s brand-killing “influence” hard enough to suit them.

Welcome to the Catch-22 of DEI madness. Once you stick that corporate appendage in the meat grinder, there is NO good way to get it out!

Despite what your ESG Masters and ultra-woke Wharton-grad marketing people tell you, most Americans do NOT want supergay ultratrans propaganda shoved in their faces while they’re trying to deal with Biden’s inflation, spiking crime, and all the other “benefits” of the Regime’s last two-plus years of Progressive utopian policies.

Most people aren’t anti-gay, or transphobic, or racist, or WTFever-ist. They ARE concerned about weird “drag queens” doing story hour for kids, or telling confused teens (or younger kids!) to permanently alter their bodies. They’re just trying to survive in this economy, and would like pop a cold one to relax. That’s all. No agenda. No grooming. No threats from the Semiphallic Liberation Army. Just good products at good prices.

If they wanted to see a boy in a dress, they’d watch To Wong Foo, Thanks for Everything! Julie Newmar (1995). Miss Vida Boheme and Miss Noxema Jackson would NOT be amused by all this madness—and neither am I. Nor, it seems, are American consumers.

Enjoy Pride Month, all you woke companies! June’s gonna be a looooooong month!